The traditional development policy, which is basically based on centralized technologies and urbanization, has failed to bridge the developmental gap between the rural and urban sectors in various domains like health, education, incomes, and basic amenities as well as employment opportunities - all causing great discontent and large-scale migration to urban areas. The imperatives of sustainable development which are being felt more and more acutely all over the world also demand eco-friendly development of the villages and the creation of appropriate employment opportunities locally. With the aim to narrow this developmental gap between rural and urban areas, a flagship programme has been launched on 11th November 2014 under the banner of Unnat Bharat Abhijan (UBA) by the Ministry of Human Resource Development, Government of India. The UBA deals to promote the development of rural areas in tune with Gandhian vision of self-sufficient ‘village republics’, based on local resources and using decentralized, eco-friendly technologies so that the basic needs of food, clothing, shelter, sanitation, health care, energy, livelihood, transportation, and education are locally met.


              The Mission of Unnat Bharat Abhiyan is to enable higher educational institutions to work with the people of rural India in identifying development challenges and evolving appropriate solutions for accelerating sustainable growth.

To fulfil the Mission of UBA, the Prabhat Kumar College has joined in UBA as a participating Institute in 2018  and adopted five Villages Namely,

1. Jagannath Pur

2. Bankabaria,

3. Banaalipur,

4. Payrachali

5. Purba Srirampur


All the five villages ate located at Contai-I block of East Midnapore district

To promote the developmental activities in the said villages, A UBA team of Prabhat Kumar college has been formed under the guidance of Dr, Amit Kumar Dey, principal, Prabhat Kumar College.


  1. Dr. Amit Kumar Dey, Principal.
  2. Dr. Sujata Bera, Co-ordinator, UBA
  3. Dr. Intekhab  Hossion
  4. Dr. Manjushree Bera
  5. Adwaita Maiti
  6. Prof. Suprakash Pradhan
  7. Prof. Subhasree Bera
  8. Prof. Soumen Samanta
  9. Mr. Biswajit Das
  10.  Mr. Suraj Kumar Maity
  11.  Mr. Manik Maity
  12.  Mr. Sandip Ghorai


        The UBA unit of the college, Department of Nutrition, and IQAC of the college have conducted this programme on 25/09/2019 at Purba Srirampur Village to observe the national nutrition month. In the programme, initiatives have been taken to measure women health status which includes measurement of height, weight, blood pressure etc. Women have also been motivated to intake proper food through group counseling.

           The health check-up programme includes blood sugar and blood group detection, eye examination for the people of Jagannath Pur Village ( One of the adopted village of the UBA unit of PKC) on 12/12/2019. Total 76 villagers have participated in this programme for checking up their blood sugar and for an eye examination. Out of 76 participants, 23 people have been identified as suffering from medium and high blood sugar. It is also found that 13 people have eye cataract and they have been advised to operate cataract in the nearby hospital at free of costs. The UBA unit of our college has conducted this programme in collaboration with Lions Club of Contai, Agami and Bholanath Eye Hospital, Contai.